City of Herne utilities (Stadtwerke Herne)

Image campaign for water quality with seasonal motifs. Brand identity and design, brand language, headline mechanics.

Stadtwerke Herne

The energy market is in transition; water quality is making headlines due to overfertilization and environmental issues. As a regional energy provider supplying private and business customers with electricity, gas and water, Stadtwerke Herne tasked m/e brand communication with a forward-looking image campaign. Addressing private consumers, the campaign broached the issues of the food-grade quality of water and of secure supply - with billboards, city-light posters and website motifs.

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