Shimadzu laboratory systems and medical technology

The value-adding “Excellence in Science” catch-phrase transfered into brand communication.

Shimadzu Germany and Shimadzu Europa

Shimadzu is a globally leading manufacturer of laboratory systems and medical technology. The systems are used to protect consumers, patients and the environment as well as for product safety. They measure down to billionths and trillionths accuracy. With a comprehensive approach in brand communication from advertising, public relations, media relations, events, trade fairs, project management, e-media, and employer branding, m/e brand communication addresses the needs of manufacturing industries, the chemical and pharmaceutical industries, medicine and health care, food industries and environmental protection.

Current issue of the customer magazine NEWS


Employer branding

Campaign for 2018 analytica Show in Munich

The runner is the visual implementation of “Leading through superior performance”.
With superior performance, Shimadzu pushes technological boundaries, overcomes existing obstacles and provides its customers with leadership on the market through cutting-edge systems and technologies. “Excellence in Science” expresses the commitment to advance the protection of consumers, patients, the environment and products with many pioneering milestones and industry firsts which have become a standard in modern laboratories today. Innovative strengths and dynamism drive the superior performance. The cooperation with their customers based on partnership gives them leadership.

Further references