Japan Stent Technology

Brand strategy and positioning, line extension and brand-building communication for market-entry in European countries.

Japan Stent Technology - Life. To be continued.

A leading Japanese stent manufacturer, Japan Stent Technology provides a portfolio of stents as well as assisting devices. The company competes worldwide in a growing market dominated by regulations of national healthcare systems.

On a brand strategic level, m/e brand communication shaped a brand architecture separating and defining the product lines, their brand propositions and brand benefits. In a second step, we positioned the assisting devices in the context of the stents portfolio. Furthermore, we created brand names and evaluated them on a worldwide basis.

Based on the strategic positioning, we created packaging, advertising, promotion as well as sales-supporting materials applying brand-building design and key visuals for events, point-of-selection, web design purposes.

further references