C&G winery

Brand strategy and positioning, brand-building communication targeting B2C wine connoisseurs and communities.

C&G - Cleebronn and Güglingen Winery

C&G has been awarded several times for outstanding wines, e.g. in the Gault-Millau restaurant guide.

On a brand strategic level, m/e brand communication has been involved in the team creating the brand positioning and a brand architecture, before the brand-building communication was set-up. This included new logo, slogan and labels, the semantic and psychological interaction between slogan and logo as well as headlines and key visuals applied for ads, website, and corporate design.

further references