C&G wine estate

Brand strategy and positioning, brand-building communication targeting B2C wine connoisseurs and communities.

C&G - Cleebronn and Güglingen Winery

C&G has been awarded several times for outstanding wines, e.g. in the Gault-Millau restaurant guide.

On a brand strategic level, m/e brand communication has been involved in the team creating the brand positioning and a brand architecture, before the brand-building communication was set-up. This included a new logo and a corporate claim, as well as the concept for headlines and key visuals applied for ads, website, and corporate design.

further references